Web design encompasses a variety of disciplines and skills in the creation and maintenance of web sites. The various disciplines of web design mainly include web graphics design; web user interface design; web authoring, which includes proprietary and standardised coding; and search engine optimisation. There are also other specialized fields such as behavioural web design, which studies how people use web sites to interact with each other, and social website design. These areas are just a few of the broad topics within web design. Web developers, designers, and administrators are all specialists in their own specific fields of expertise.
Web designers work to provide people with access to information on the internet. This can be in the form of text, images, interactive games, logos, videos, and other forms of media. Most designers work on a freelance basis, contracting out the work to individuals or small businesses who require it in order to keep their business afloat. Web design is an art form in itself, which involves a wide range of skills and techniques.
In addition to the technical aspects of web design work, web designers also need to know how to use various computer programs and graphic packages in their work. Web designers work in a team environment. This means that there are several managers who rotate among the different projects. There is also collaboration between the different members of the team. Managers and other team leaders communicate frequently with the web designer team to ensure completion of all tasks.
As part of the web design process, users are provided with a preview of what pages they will see on the site. The goal of this preview is to get the user involved in the web design process. Many times, web designers will run usability tests along side the design so that the two can be balanced and used together. A test would typically include determining how easy it is for users to navigate the page, how easy it is to read the page, how well the layout follows the user’s headings and how well the navigation flows throughout the page.
Usability testing is heavily regulated by most major browser manufacturers, who want to ensure that the web pages created are as clear and easy to navigate as possible. Usability tests usually focus on identifying how well the user experiences navigation, reading and using content. Interaction design focuses on how well users are able to use the available tools and where the problem areas may be. After the usability test is run, if there are usability issues, the designer may choose to revise the web design or work on ways to make it better. If there are usability issues but the users experience no problems in using the site, then the designer will decide whether to revise the web design or move on to the next step.
User experience is just one component of web design, and it is an important element to getting a good search engine ranking. Most successful websites, even those that compete with the best sites, use a website builder in their design. Without this element, it would be difficult for visitors to get around the site and understand what it is they are seeing. Web designers look for these components in each website builder they build. This way, the end product can be seen as being professional and easy to use.